Welcome to the EATRIS Brand Centre, a page where you can find all the information you need about our brand, its purpose, values and visual appearance – from basic brand elements to inspiration for ideas. If you have any questions, suggestions or best practice examples to be included, please get in touch with us at firstname.lastname@example.org
Our logo: The connection line on the ‘t’ of EATRIS is integral to our brand identity, and represents how we connect with the various elements of our organisation. Optically placed in the centre, the horizontal connection line in the ’t’ connects the two sides of the logo. A lowercase font is used to give an open, sympathetic and reliable touch.
Our colour palette: The ‘EATRIS Teal’ (our primary colour) and ‘EATRIS Space Cadet Blue’ (our secondary colour) were carefully chosen. The colours are clean and modern, and stand to represent the natural new growth of living entities oriented toward realising their potential.
Our typography: The Open Sans font family has become our primary typography. It has a neutral yet friendly appearance, is optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
Our tagline: “European infrastructure for translational medicine” – can either be used or not depending on whether space is limited on the communication item.
Click here to view the EATRIS Brand Manual
If you are planning to use the EATRIS brand, please check this manual that explains how our brand should be presented.