Channel Optimization in Pharma Summit

Date & Time November 8-9th, 2018
Location Vienna, Austria


Sales and marketing practices in the pharmaceutical industry are being disrupted by digital transformation. To stay competitive, businesses not only have to embrace new technologies, but also understand the complexity of the industry and its implications for successful implementation. This Summit will focus on the fact that digital channels are gradually supporting and even replacing traditional channels. Merely adding channels does not translate into a successful sales and marketing model. Industry professionals will be seeking answers to some of the field’s biggest challenges including implementing a successful customer engagement strategy along the patient journey, the concept of a patient focused omni-channel model, and optimising sales and marketing budgets through data analysis, to name a few important issues.

Key Practical Learning Points of the Summit

  • Integrating digital into the supply chain, distribution, and retail strategies
  • Powering digital transformation by implementing a successful customer engagement strategy in the company
  • From thinking to execution – the transformation journey in Channel Optimization
  • Virtual reality – how to provide customers with positive experiences through innovative and novel digital formats
  • How customer insights and analytics can transform business performance
  • Mapping the patient and product journey – identify activities to measure and track with partners that improve patient access and medication adherence
  • Channel Optimization – having an impact on your customer
  • Omni-channel in pharma – how to leverage value proposition and maximise commercial impact
  • Maximise the impact of your sales and marketing budget through Channel Optimization
  • How to precisely target in pharma to survive in the competitive healthcare landscape
  • How to apply data analytics to enhance multi-channel marketing
  • The four levels of multi-channel maturity: channel entropy, channel independence, multi-channel integration and multi-channel engagement
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